Passport Public Relations can help you reach your PR goals by using their 30+ years of experience and relationships with the media.
Strategic Visibility That Builds Credibility
At Passport Public Relations, we help brands and founders earn meaningful media coverage and turn visibility into credibility, authority, and growth.
We specialize in strategic public relations, earned media, and visibility leadership for companies that want more than press hits — they want positioning that compounds.
From national media features to thought leadership and awards, we help you show up in the places that build trust and open doors.
What We’re Known For
We work with lifestyle-led and impact-driven brands across the country that want to grow their credibility through strategic PR.
Our clients include:
• Founders and CEOs building personal authority
• Lifestyle, food, and travel brands
• Tourism and hospitality organizations
• Nonprofits and mission-driven companies
• Consumer brands with meaningful stories
If you’re building something intentional, we help the right people discover it.
Our Core Services
Strategic Public Relations
Proactive, relationship-driven media outreach designed to build sustained visibility.
This includes:
• National and regional media pitching
• Media relations and press strategy
• Narrative development and positioning
• Thought leadership and contributor opportunities
• Award nominations and recognition strategy
• Podcast and speaking visibility
We focus on earned media that builds long-term credibility — not one-time spikes.
Fractional Visibility Leadership
Executive-level PR strategy without the need for a full in-house communications team.
We partner with select brands in an advisory role, providing:
• Visibility roadmapping
• Founder and executive positioning
• Media strategy and opportunity evaluation
• Messaging clarity and narrative alignment
• Collaboration with internal marketing teams
This is ideal for growing brands that need senior-level guidance.
PR Strategy Intensives
Clarity before execution.
Our strategy intensives help founders and marketing leaders build a clear PR roadmap before committing to ongoing support.
Includes:
• Deep-dive visibility strategy sessions
• Custom 12-month PR roadmaps
• Media target recommendations
• Thought leadership planning
• Visibility priorities aligned with growth goals
Perfect for teams who want direction first.
VIP Visibility Days
High-impact, immersive strategy sessions designed to refine your positioning and unlock momentum quickly.
During a VIP Day, we:
• Refine your brand story and messaging
• Develop media angles and pitch themes
• Identify authority-building opportunities
• Map your visibility priorities
This is one of the fastest ways to elevate your PR strategy.
Launch & Campaign PR
Strategic visibility support for high-impact moments.
We help brands build momentum around:
• Product launches
• Grand openings
• Brand milestones
• Media preview events
• Holiday gift guide pitching
• Seasonal campaigns
These focused campaigns are designed to create credibility that lasts beyond the launch window.
Media Training & Spokesperson Coaching
Helping you show up confidently when the spotlight hits.
We prepare clients for:
• Television interviews
• Podcast appearances
• Print and digital features
• Panels and keynotes
From talking points to delivery coaching, we make sure you’re ready.
Why Strategic PR Matters More Than Ever
Today, visibility isn’t just about being featured — it’s about being discoverable.
Earned media now influences:
• Google search rankings
• AI-generated answers (ChatGPT, Gemini, Perplexity)
• Brand trust and authority
• Speaking and partnership opportunities
In fact, the majority of sources cited in AI-generated answers come from earned media and trusted publications.
That means strategic PR doesn’t just build awareness — it strengthens your entire digital presence.
This is where traditional SEO and Generative Engine Optimization (GEO) intersect.
When you earn the right coverage, your brand becomes part of the trusted narrative.
How We Work
We believe:
Strategy should lead tactics.
Relationships matter more than mass pitching.
Credibility compounds over time.
Visibility should feel aligned — not performative.
We take a thoughtful, high-touch approach to public relations, partnering with brands that value trust, storytelling, and long-term impact.
Who We’re Best For
We’re the right fit if you:
• Want strategic visibility, not just press releases
• Value relationships and thoughtful storytelling
• Are building a brand with real substance
• Are ready to invest in credibility and growth
If that sounds like you, we’d love to connect.