Opening doors to dream media — and what comes next.
Passport Public Relations was founded in 2016 on a simple belief:
The right story, told in the right place, opens doors.
Not just to headlines — but to credibility, connection, and opportunity.
Our Story
Danelle Schlegelmilch started Passport PR after more than a decade working across advertising agencies, nonprofits, corporations, and entrepreneurial brands.
What she saw again and again was this:
Brands were getting press — but not strategy.
Founders were earning coverage — but not clarity.
Organizations were busy — but not positioned.
So she built something different. Passport PR is a boutique strategic visibility firm rooted in relationships, integrity, and long-term growth.
They are proudly based in Omaha, Nebraska, and serve lifestyle, food, travel, nonprofit, tourism, and mission-driven brands across the country.
Meet Danelle
Danelle Schlegelmilch is an award-winning public relations strategist and speaker with more than 20 years of experience.
She is known for:
Strategic clarity
Relentless relationship-building
Pitch angles that land
And an intuitive ability to see the bigger picture
She believes meaningful visibility changes lives — not just businesses.
And she approaches her work the way she approaches life: With intention, presence, and a deep belief in connection.
What We Actually Do
We don’t chase headlines.
We build visibility that compounds.
That means:
• Proactive national media outreach
• Thought leadership development
• Award nominations and recognition strategy
• Contributor and speaking placements
• Podcast visibility strategy
• Executive-level PR and narrative guidance
Our work has been featured in outlets including:
Forbes • Good Morning America • TODAY Show • Travel + Leisure • Martha Stewart • Oprah Daily • USA Today • CNN • NPR
But here’s what matters more than the logos:
What those placements unlocked next.
Investor conversations.
Sold-out events.
Increased bookings.
National credibility.
Momentum.
Why Clients Trust Us
Because we care.
Yes, we’re strategic. Yes, we’re organized. Yes, we know how to pitch.
But we also:
• Sit in the front row at your events and cheer the loudest
• Help you refine your message before interviews
• Nominate you for awards you didn’t think you’d win
• Make sure you eat on launch or event day
• And cheer you on when the feature goes live
We believe PR should feel aligned — not performative.
Our Team
Passport PR is supported by a thoughtful, proactive team of communicators who bring more than 40 years of combined experience to our clients.
We are researchers.
Writers.
Relationship-builders.
Strategists.
Detail lovers.
When you work with us, you gain a partner who is invested in your growth — not just your next press hit.
Built for What’s Next
Today, visibility isn’t just about ranking on Google.
It’s about showing up in AI-generated search results, editorial roundups, and trusted platforms that influence buying decisions.
Earned media now fuels Generative Engine Optimization (GEO), shaping how your brand appears inside AI tools like ChatGPT and Google’s AI search summaries.
Strategic PR is no longer optional.
It’s foundational.
Ready for Your Next Boarding Call?
If you’re building something meaningful and ready to be seen where it matters —
We’d love to help.